Objective To explore the types and characteristics of health information seeking behavior among women with menopausal syndrome, to construct visual behavioral profiles, and to provide a reference for targeted interventions. Methods Using convenience sampling, 487 women with menopausal syndrome from physical examination centers and outpatient clinics were selected, then they were investigated by using a general information questionnaire, the Health Information Seeking Behavior Scale, the modified Kupperman Index, the Everyday Health Information Literacy Self-assessment Questionnaire, the Brief Illness Perception Questionnaire, the General Self-Efficacy Scale, and the Social Support Rating Scale. K-means cluster analysis was employed to identify behavioral types, univariate analysis and multinomial logistic regression analysis were conducted to explore influencing factors, and the WordArt word cloud tool was used to construct visual behavioral profiles. Results Three types of health information seeking behavior were identified:hesitant-impeded type (n=82, 16.84%), balanced-efficient type (n=219, 44.97%), and high-standard comprehensive type (n=186, 38.19%). Health information literacy, illness perception, self-efficacy, social support, age, menopausal stage, and severity of menopausal symptoms were significant factors distinguishing different types (all P＜0.05).The three profiles respectively demonstrated typical characteristics of "multidimensional limitation", "moderate orderliness" and "high drive with high barriers". Conclusion Health information seeking behavior among women with menopausal syndrome exhibits significant heterogeneity.Profile-based stratified interventions can facilitate the precise allocation of health education content and support strategies.